All Things Email: History, Security, Marketing
Email has touched every aspect of our lives since it’s inception over 45 years ago. There hardly seems to be an area of our lives where email doesn’t come into play. It has touched both our work and personal lives revolutionizing how to communicate with each other. We even have to login to social platforms, like Facebook or Twitter using our email address and a password.
Email is firmly part of our individual identity. It is a place that we go to online, to communicate, learn, keep up to date with things, and find out our latest passions. 205 billion emails whizz across our planet every day. They bring us joy, hope, knowledge, love, offers of work, document and contracts, and useful information. Love it, or hate it, email is ubiquitous in our lives, and it doesn’t look like it is going to be replaced anytime soon.
In You’ve Got Mail we look at the world of email. From its early beginning as a simple computer messaging system, to the many forms that email takes today. We explain how email works so that you no longer need to scratch your head thinking, “what just happened”, when you click that “send” button. We also talk about the many aspects of email marketing to help with creating effective email marketing campaigns.
Several sections offer tips and advice. For example, the email marketing section offers advice on email marketing tools as well as tips and tricks for creating effective email marketing campaigns. You’ve Got Mail offers a “Top Ten” list for email etiquette offering advice on how to make sure your email messages get to the right people, saying the right thing and at the right time.
The guide concludes with a section which outlines details of many of the cyber security threats we are dealing with today, many of which rely on email as a mechanism for the attack. These include email based phishing and identity theft, as well as the insidious nature of insider threats. The email security section also looks at the painful subject of email spam, something all of us have experienced.
You’ve Got Mail is the ultimate guide to all things email. It teaches you how email works, in a way that anyone can understand. But more than that, You’ve Got Mail gives you the knowledge and tools to use email effectively, for both personal and business use. It offers a multitude of tips on all aspects of email use, from security to marketing, to which email service to use. You’ve Got Mail is your pocket guide to all things email.
What’s Inside:
- The history of email
- Understand how email works
- Which email systems are available and which is best for you
- How to create effective email marketing campaigns
- How to use email correctly
- Understand how email is used as a cyber security attack method
